Privacy Policy
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Privacy Policy

Effective Date: July 11, 2025
Last Updated: September 6, 2026

ap7am.com ("AP7AM", "we", "us", or "our") respects your privacy. This Privacy Policy explains how we collect, use, process, and safeguard information when you visit https://www.ap7am.com and use our related websites and services (collectively, the "Services").

By using our Services, you acknowledge the practices described in this Privacy Policy. Where applicable law requires consent for particular cookies, analytics technologies, audience measurement tools, advertising technologies, or other processing activities, we seek that consent separately through our Consent Management Platform ("CMP") or another appropriate mechanism.

1. Information We Collect

1.1 Automatically Collected Information

When you visit or interact with our Services, we and our authorised service providers may automatically collect certain information through cookies, tags, pixels, device storage, server logs, scripts, and similar technologies.

This information may include:

  • Browser type and version
  • Operating system
  • Device type and device characteristics
  • Referring and exit URLs
  • Pages viewed and articles accessed
  • Date and time of visits
  • Time spent on pages
  • Website interactions and browsing activity
  • IP address
  • Device or browser identifiers
  • Approximate geographic location derived from IP address
  • Advertising and measurement identifiers
  • Information relating to how advertisements are displayed or interacted with

This information is generally used in aggregated, pseudonymised, or otherwise non-directly identifying form for purposes such as website operation, analytics, audience measurement, advertising, security, fraud prevention, traffic quality analysis, and improving our Services.

1.2 Information You Voluntarily Provide

You generally do not need to provide personal information to read or access our news content.

However, you may voluntarily provide information when using features such as:

  • Contact forms
  • Feedback forms
  • Newsletter subscriptions
  • Business or advertising enquiries
  • Other communication forms made available through our Services

Depending on the form or communication, the information may include:

  • Name
  • Email address
  • Phone number, where requested
  • Company or organisation name, where applicable
  • Message content
  • Other information you choose to provide

We use this information for purposes such as responding to enquiries, providing requested information, handling feedback, managing business communications, and providing services you have requested.

We do not sell information submitted through these forms for advertising purposes.

2. Cookies, Local Storage and Similar Technologies

We and our authorised service providers may use cookies, browser storage, tags, pixels, scripts, device identifiers, and similar technologies.

These technologies may be used for:

  • Remembering preferences
  • Maintaining website functionality
  • Measuring website performance
  • Measuring audience reach, traffic, and engagement
  • Understanding how visitors use our Services
  • Providing content recommendations
  • Detecting fraud, abuse, bots, or invalid traffic
  • Measuring advertising performance
  • Displaying contextual or interest-based advertisements
  • Limiting how frequently particular advertisements are displayed

Some technologies are necessary for the operation and security of our Services. Other cookies and technologies, including certain analytics, audience measurement, and advertising technologies, may require consent depending on your jurisdiction.

Where required by applicable law, you can manage your choices through our cookie consent banner or Consent Management Platform.

You may also control or delete cookies through your browser settings. Disabling some technologies may affect certain website functions or the relevance of content and advertisements displayed to you.

3. Analytics and Audience Measurement

3.1 Google Analytics

We use third-party analytics services, including Google Analytics, to understand how visitors interact with our Services.

Google Analytics and related technologies may collect information such as:

  • Pages visited
  • Session duration
  • Referral sources
  • Browser and device information
  • Approximate geographic information
  • User interactions with our Services

Where permitted, we may use Google Analytics advertising-related functionality, including:

  • Demographics and Interest Reporting
  • Google Display Network Impression Reporting
  • Advertising reporting features
  • Remarketing-related functionality

These services may use first-party cookies, Google advertising cookies, device identifiers, or similar technologies.

We do not intentionally combine personally identifiable information submitted directly to AP7AM with Google Analytics information in a manner prohibited by Google's policies or applicable law.

Where consent is required, advertising features, personalised advertising, Google Signals, or other non-essential measurement technologies may be restricted until the appropriate consent has been obtained.

3.2 comScore / ScorecardResearch Audience Measurement

We use or may use comScore audience measurement services, including technologies operated through ScorecardResearch, to measure and better understand the reach and usage of our Services.

comScore or ScorecardResearch may receive measurement information when users visit our Services through website tags, network requests, cookies where enabled, or other identifiers and measurement technologies.

This information may include data relating to:

  • Website visits
  • Pages viewed
  • Browser and device characteristics
  • Traffic and usage patterns
  • Audience measurement
  • Technical information relating to visits to our Services

Information collected through comScore measurement technologies may be combined with other audience measurement information by comScore for purposes such as producing aggregated audience statistics, syndicated audience reports, market research, digital measurement reports, and reports concerning Internet usage and industry trends.

We do not use comScore's measurement services to intentionally collect personally identifiable information through comScore tags or to associate information collected through those tags with a particular identifiable visitor.

Depending on our technical configuration, applicable law, and user consent choices, comScore or ScorecardResearch may use cookies or other identifiers for audience measurement purposes.

Where comScore first-party cookie functionality is enabled, a first-party cookie such as _scor_uid may be used for audience measurement. Where this functionality is disabled, that particular first-party cookie will not be intentionally enabled by AP7AM through the comScore publisher tag.

The use of comScore measurement technologies is subject to applicable privacy laws, consent requirements, and user privacy choices.

For more information about ScorecardResearch privacy practices, please visit: ScorecardResearch Privacy Policy .

Users may also review available ScorecardResearch privacy choices at: ScorecardResearch Privacy Choices .

3.3 comScore Surveys

As part of its audience measurement services, comScore or ScorecardResearch may, where enabled, offer visitors an opportunity to participate in short voluntary surveys.

Participation in such surveys is voluntary.

According to comScore's service terms, these surveys are intended to collect non-personal information for research and measurement purposes, including purposes such as improving cross-device audience measurement.

Users may decline participation in such surveys.

4. Advertising

We display advertising through third-party advertising platforms, ad servers, programmatic advertising providers, advertising agencies, and direct advertisers.

These may include:

  • Google AdSense
  • Google Ad Manager
  • Google advertising services
  • Approved programmatic advertising partners
  • Direct advertisers and advertising agencies

Third-party advertising providers may place or read cookies on your browser, or use web beacons, IP addresses, device identifiers, and similar technologies in connection with advertisements displayed through our Services.

These technologies may be used to:

  • Select advertisements
  • Deliver advertisements
  • Limit advertisement frequency
  • Measure advertisement impressions
  • Measure advertisement viewability
  • Measure interactions with advertisements
  • Detect invalid traffic
  • Prevent advertising fraud
  • Produce aggregated campaign reports
  • Personalise advertisements where permitted and consented to

Depending on your location and privacy choices, advertisements may be personalised, contextual, or non-personalised.

Where applicable law requires consent, personalised advertising and associated non-essential tracking technologies will be subject to the appropriate consent mechanism.

5. Advertising, Analytics and Cookie Choices

Depending on the technologies used and your location, you may manage certain advertising, analytics, audience measurement, and cookie preferences through:

Where consent is the basis for processing, you may withdraw that consent at any time through the available consent controls. Withdrawal of consent does not affect the lawfulness of processing that occurred before consent was withdrawn.

6. How We Use Information

We may use information for purposes including:

  • Operating and maintaining our Services
  • Delivering news and other content
  • Improving website usability and performance
  • Understanding audience behaviour
  • Measuring website traffic and reach
  • Producing aggregated audience statistics
  • Analysing readership and engagement
  • Providing relevant content recommendations
  • Delivering and measuring advertising
  • Limiting advertisement frequency
  • Detecting fraud, bots, abuse, and invalid traffic
  • Protecting the security and integrity of our Services
  • Responding to enquiries
  • Managing newsletters or communications requested by users
  • Complying with applicable legal and regulatory requirements
  • Establishing, exercising, or defending legal rights

7. Legal Basis for Processing

The legal basis on which we process information depends on the type of information, purpose of processing, and jurisdiction in which you are located.

Where applicable, processing may be based on:

  • Your consent
  • Our legitimate interests
  • Performance of a service requested by you
  • Compliance with legal obligations
  • Security, fraud prevention, and protection against abuse
  • Other lawful grounds recognised under applicable data protection law

Where consent is legally required for non-essential cookies, personalised advertising, audience measurement, or analytics technologies, we seek the appropriate consent before using those technologies to the extent required by applicable law.

Our privacy practices are intended to comply with applicable privacy and data protection requirements, which may include, depending on the circumstances:

  • India's Digital Personal Data Protection Act, 2023 and applicable rules and provisions as they come into force
  • EU General Data Protection Regulation (GDPR)
  • UK GDPR
  • Swiss Federal Act on Data Protection (FADP)
  • Japan's Act on the Protection of Personal Information (APPI)
  • Other applicable regional privacy and data protection laws

8. How We Share Information

We do not sell personal information for monetary consideration.

We may disclose or make limited information available to authorised service providers and partners where reasonably necessary for operating, measuring, securing, or monetising our Services.

These recipients may include:

  • Website hosting and infrastructure providers
  • Content delivery providers
  • Analytics providers
  • Audience measurement providers, including comScore
  • Advertising technology providers
  • Advertising networks and exchanges
  • Advertising agencies and direct advertisers
  • Fraud detection and security providers
  • Email and communications providers
  • Professional advisers
  • Regulators, courts, or law-enforcement authorities where legally required
  • Potential purchasers, investors, successors, or advisers in connection with a merger, acquisition, financing, restructuring, or sale of some or all of our business or assets

We expect service providers processing information on our behalf to handle that information in accordance with applicable contractual, security, confidentiality, and legal requirements.

Some third-party providers may process information under their own privacy policies where they operate independently rather than solely on our behalf.

9. Data Security

We use reasonable technical and organisational safeguards designed to protect information against unauthorised access, disclosure, alteration, loss, destruction, or misuse.

These measures may include:

  • HTTPS encryption
  • Server and administrative access controls
  • Security monitoring
  • Restricted access to systems
  • Appropriate security practices by infrastructure and service providers

However, no website, network, database, transmission method, or electronic storage system can be guaranteed to be completely secure.

You should therefore exercise appropriate caution when transmitting confidential or sensitive information online.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including:

  • Providing requested services
  • Responding to enquiries
  • Maintaining business and operational records
  • Security and fraud prevention
  • Resolving disputes
  • Complying with legal obligations

Retention periods may vary depending on the nature of the information and applicable legal, contractual, and operational requirements.

Analytics, advertising, and audience measurement providers may apply their own retention periods in accordance with their respective policies and user settings.

11. Your Privacy Rights

Depending on where you live and the applicable law, you may have rights concerning your personal information.

These may include the right to:

  • Request access to your personal information
  • Request correction of inaccurate information
  • Request deletion of information
  • Withdraw previously given consent
  • Object to or restrict certain processing
  • Request information about how your data is processed
  • Exercise applicable data portability rights
  • Lodge a complaint with an appropriate privacy or data-protection authority

Some rights may be subject to legal exceptions or limitations.

To exercise a privacy right relating to information controlled by AP7AM, please contact us at: contact@ap7am.com.

We may need to verify your request before taking action.

For information processed independently by third-party services such as Google or comScore, you may also need to use the privacy controls provided directly by those organisations.

12. Children's Privacy

Our Services are intended for a general news audience and are not specifically directed at children.

We do not knowingly solicit personal information from children in violation of applicable law.

If you are a parent or guardian and believe that a child has provided personal information to us inappropriately, please contact us at contact@ap7am.com, and we will review the matter and take appropriate action.

13. International Users and Cross-Border Data Transfers

AP7AM operates services that may involve infrastructure, technology platforms, advertising providers, analytics providers, and other service providers located in different countries.

Information may therefore be processed or transferred outside the country in which you are located.

For example, analytics, audience measurement, advertising, cloud infrastructure, and technology providers may process information in India, the United States, or other jurisdictions.

Where applicable law requires safeguards for international transfers of personal information, we or our service providers may rely on recognised mechanisms such as:

  • Standard Contractual Clauses
  • Adequacy decisions
  • Contractual data-protection safeguards
  • Applicable statutory exceptions
  • Consent where legally appropriate
  • Other legally recognised transfer mechanisms

Privacy and data-protection laws in another country may differ from those in your home jurisdiction.

13.1 Japan

Where applicable under Japan's APPI and relevant service-provider requirements, we do not intentionally combine non-personally identifiable analytics information with personally identifiable information in a manner requiring consent without first obtaining the legally required consent.

14. Third-Party Websites and Services

Our Services may contain links to websites, social-media platforms, advertisements, embedded content, and services operated by third parties.

We do not control the privacy practices of those third parties.

When you interact with an external website or third-party service, that organisation's own privacy policy and terms may apply.

We encourage you to review the privacy policies of third-party services you choose to use.

15. Google Privacy Information

Google services used on AP7AM may process information as described in Google's applicable privacy policies and partner-site disclosures.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • Changes to our Services
  • New analytics, measurement, or advertising providers
  • Changes in technology
  • Changes to applicable legal or regulatory requirements
  • Changes to our privacy practices

When we make changes, we will update the Last Updated date shown at the top of this page.

Material changes may also be communicated through additional notices where appropriate or legally required.

We encourage you to review this Privacy Policy periodically.

17. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or AP7AM's handling of information, please contact us:

Email: contact@ap7am.com
Website: https://www.ap7am.com