Rapido Enters the Food Delivery Market!
Rapido, a leading cab booking service in India, is reportedly preparing to enter the food delivery market. According to sources, the company has already initiated efforts in this direction, with representatives meeting restaurant owners to discuss commission structures.
The Indian food delivery market is currently dominated by Swiggy and Zomato. Rapido is believed to be strategizing its market entry by significantly reducing commission charges, aiming to establish a foothold in this competitive sector. The company is actively working on a business model that challenges the existing commission practices of food delivery platforms.
Rapido, which entered the market in 2015 with cab booking services, later expanded into bike taxi services and gained a strong presence in the industry. It is currently ranked among the top three players in the bike taxi segment, according to business sources. The company operates in over 100 cities across India.
