Meena Prints in association with Liva and SV group of companies launch a new saree brand “Ananta”
Hyderabad, 25th April, 2023: Meena Prints, in partnership with Liva and SV Group of companies, has launched a new saree brand called "Ananta" The brand was unveiled at an event in ITC, Hyderabad with great fanfare, where it was announced that the sarees would first be launched in Southern India followed by a nationwide expansion.
The launch features 16 sub-collections made from Liva based fabrics with Excel technology. The designs are inspired by traditional folklore prints, but with a contemporary twist. This collection of printed sarees is highly preferred and ideal for everyday wear, especially in regions with hot and humid weather conditions such as the southern, central, eastern and northeastern regions of the country. Meena Prints will leverage the distribution network of SV sarees to make the range available across the country.
The new saree collection is a true embodiment of innovation, featuring a wide range of printed sarees in various themes. What truly sets this collection apart is its exceptional absorbency is the innovation is the fabrics to deliver- remarkable comfort levels, brilliant colours, soft texture, and higher tensile strength. These unique qualities contribute to the saree's longevity, making it a smart investment for any saree lover. The Excel blend fabric used in crafting these sarees represents the next generation of fabrics, being lightweight, breathable that make it an excellent choice for daily wear even in hot & humid weather conditions.
Mr. Manmohan Singh-CMO Birla Cellulose – Grasim Industries Ltd, says “Meena Prints is the leader in the saree spectrum so we are launching Liva based printed saree range through them. Targeting mid segment price conscious consumers looking for comfort & richness in the product”
Mr. Bharat MD Meena Prints says, “We are optimistic about the performance of the product & it will meet all aspirations of customers related to quality that Liva Fabrics is offering. To take this forward we will leverage our long-standing relationship with SV Sarees for distribution.”
Mr. Srinivas Rao Chintala, MD, SV Sarees, says, “The Anantha Saree Range by Meena Prints with attributes like breathability, Good Handfeel, brightness, sheen & quality assurance offered by Liva consumers of printed saree will surely love the product range. More the sustainability & biodegradability offered by Liva confirming natural sources will definitely attract conscious customers across markets.”
About the Brands
Liva is a 100% nature-based cellulosic fabric, ideal for apparel, home textile, & nonwoven applications. LIVA stands for the high-quality fabric made using natural cellulosic fibres from the house of Birla Cellulose. The brand is committed to offer a wide range of fabrics for fashion and lifestyle with a focus on sustainability and innovation.
Meena Prints Private Limited (MPPL), is a leading saree brand with pan India presence- based out of Gujarat Himmatnagar and Ranasan that has been creating sarees via various processes i.e by hand, Flatbed and digitally for more than 45 years now. MPPL has carried out several industries first initiatives in saree segment like disruptive fabric texture, unique designs &innovative packaging.
SV Group of companies, established six decades ago in 1957, by Chintala Sreeshylam. Srinivas Rao Chintala joined the Business in 1985 and is spearheading the business & runs the SV Group – he is supported by his younger brothers Ramesh Chintala and Suresh Chintala. Together, they have pioneered unique business practices, ensuring its exponential and profitable growth. In 2013, S. V. Group started S. V. Saree House and it is now leading distributor for Brands like Joh Rivaaj, Kashh and Meena Prints.
The launch features 16 sub-collections made from Liva based fabrics with Excel technology. The designs are inspired by traditional folklore prints, but with a contemporary twist. This collection of printed sarees is highly preferred and ideal for everyday wear, especially in regions with hot and humid weather conditions such as the southern, central, eastern and northeastern regions of the country. Meena Prints will leverage the distribution network of SV sarees to make the range available across the country.
The new saree collection is a true embodiment of innovation, featuring a wide range of printed sarees in various themes. What truly sets this collection apart is its exceptional absorbency is the innovation is the fabrics to deliver- remarkable comfort levels, brilliant colours, soft texture, and higher tensile strength. These unique qualities contribute to the saree's longevity, making it a smart investment for any saree lover. The Excel blend fabric used in crafting these sarees represents the next generation of fabrics, being lightweight, breathable that make it an excellent choice for daily wear even in hot & humid weather conditions.
Mr. Manmohan Singh-CMO Birla Cellulose – Grasim Industries Ltd, says “Meena Prints is the leader in the saree spectrum so we are launching Liva based printed saree range through them. Targeting mid segment price conscious consumers looking for comfort & richness in the product”
Mr. Bharat MD Meena Prints says, “We are optimistic about the performance of the product & it will meet all aspirations of customers related to quality that Liva Fabrics is offering. To take this forward we will leverage our long-standing relationship with SV Sarees for distribution.”
Mr. Srinivas Rao Chintala, MD, SV Sarees, says, “The Anantha Saree Range by Meena Prints with attributes like breathability, Good Handfeel, brightness, sheen & quality assurance offered by Liva consumers of printed saree will surely love the product range. More the sustainability & biodegradability offered by Liva confirming natural sources will definitely attract conscious customers across markets.”
About the Brands
Liva is a 100% nature-based cellulosic fabric, ideal for apparel, home textile, & nonwoven applications. LIVA stands for the high-quality fabric made using natural cellulosic fibres from the house of Birla Cellulose. The brand is committed to offer a wide range of fabrics for fashion and lifestyle with a focus on sustainability and innovation.
Meena Prints Private Limited (MPPL), is a leading saree brand with pan India presence- based out of Gujarat Himmatnagar and Ranasan that has been creating sarees via various processes i.e by hand, Flatbed and digitally for more than 45 years now. MPPL has carried out several industries first initiatives in saree segment like disruptive fabric texture, unique designs &innovative packaging.
SV Group of companies, established six decades ago in 1957, by Chintala Sreeshylam. Srinivas Rao Chintala joined the Business in 1985 and is spearheading the business & runs the SV Group – he is supported by his younger brothers Ramesh Chintala and Suresh Chintala. Together, they have pioneered unique business practices, ensuring its exponential and profitable growth. In 2013, S. V. Group started S. V. Saree House and it is now leading distributor for Brands like Joh Rivaaj, Kashh and Meena Prints.