TVS Eurogrip Tyres rides on MS Dhoni’s sense of humour in IPL 2023 Brand Campaign
Campaign focusses on the tyre brand’s product features and relates it to MSD’s on-field escapades
30th March 2023, Hyderabad : TVS Eurogrip, India’s leading 2 & 3-wheeler tyre brand, has launched a comprehensive brand campaign with a series of ad films, bringing out the humorous best of M S Dhoni.
Leveraging the brand’s second year of partnership with IPL team CSK, the brand films have MS Dhoni sharing gripping stories from the field with his CSK teammates Ruturaj Gaikwad, Shivam Dube, Deepak Chahar and others. The films laced with humour, match Dhoni’s cricketing skills to specific unique attributes of TVS Eurogrip tyres.
Sharing details about the campaign, P Madhavan, EVP, Sales and Marketing, TVS Srichakra Ltd said, “As the IPL extravaganza returns to all cities across India after a gap of three years, we are excited to rollout a fresh brand campaign to mark our second year of association with Chennai Super Kings as Principal Sponsor. The nuances of our product features have been brought out well in the new films. TVS Eurogrip is all about high performance and the best tyre technology that gives riders superior confidence on the roads. Similarly, CSK is one of the most consistent and performing teams in the IPL arena. We are sure our continued association would lead to winning strides for both partners.”
30th March 2023, Hyderabad : TVS Eurogrip, India’s leading 2 & 3-wheeler tyre brand, has launched a comprehensive brand campaign with a series of ad films, bringing out the humorous best of M S Dhoni.
Leveraging the brand’s second year of partnership with IPL team CSK, the brand films have MS Dhoni sharing gripping stories from the field with his CSK teammates Ruturaj Gaikwad, Shivam Dube, Deepak Chahar and others. The films laced with humour, match Dhoni’s cricketing skills to specific unique attributes of TVS Eurogrip tyres.
Sharing details about the campaign, P Madhavan, EVP, Sales and Marketing, TVS Srichakra Ltd said, “As the IPL extravaganza returns to all cities across India after a gap of three years, we are excited to rollout a fresh brand campaign to mark our second year of association with Chennai Super Kings as Principal Sponsor. The nuances of our product features have been brought out well in the new films. TVS Eurogrip is all about high performance and the best tyre technology that gives riders superior confidence on the roads. Similarly, CSK is one of the most consistent and performing teams in the IPL arena. We are sure our continued association would lead to winning strides for both partners.”