CarDekho inked 8 Metro cities with innovative three-dimensional Billboards to create a buzz in used car market
Hyderabad, July 06, 2022: With the immense success of CarDekho’s OOH campaign, the brand had put up innovative three-dimensional billboards across eight metro cities, including Mumbai, Jaipur, Kolkata, Bengaluru, Hyderabad, Ahmedabad, Surat and Baroda.
The campaign, with the tagline Bharosa Kar Ke Dekho, highlights the importance of trust and the convenience of selling one’s car for the best price from the comfort of one’s home. The campaign showcases how CarDekho helps people sell and buy cars from their homes.
The company made a huge well-lit billboard with a rotating trio of toy cars. Against a dark backdrop, the bold lettering of 5,000 used cars was depicted as circular roads with vivid-toned spinning cars. A simple yet effective design proudly carries the eye-catching image of actor Akshay Kumar on its right. Here’s the link to the entire journey of coming up with these billboards.
Charu Kishnani, Sr VP-Marketing, CarDekho, said, “For the entire CarDekho team, the massive success of the OOH Campaign in just two months has been a wonderful experience. Our campaign’s goal was to demonstrate how CarDekho is about trust (Bharosa Kar Ke Dekho) and how CarDekho offers convenience by enabling individuals to sell and buy their cars from the comfort of their own homes.”
After this two-month OOH campaign, which was incredibly effective, the company witnessed a substantial 41% increase in impressions. The Used Car business leads and top metro cities experienced a spike of 53% and 28% respectively, making the brand campaign ‘Bharosa Kar Ke Dekho’ a hit.
CarDekho’s Used Car business currently has an offline presence in 100 markets across India where customers can sell their used cars. The company is selling certified high quality used cars at 20 locations including all metros and major tier 2 cities pan India with 5000 used cars catalogue on the CarDekho platform.
About CarDekho Group
CarDekho Group, headquartered in Jaipur, was founded in 2008 and has footprints in India and South-East Asia. The Group joined the unicorn club with a valuation of $1.2bn. It currently operates leading Indian auto portals - CarDekho.com, Gaadi.com, ZigWheels.com, BikeDekho.com, and PowerDrift.com.
CarDekhoGaadi Store has an offline presence in 100 markets across India where customers can sell their used cars. CarDekho currently has 5000 certified pre-owned cars for customers to buy from its portal. The group is now recognized in India as the largest automotive video content player with 4 million hours viewed annually on YouTube, the largest consumer-facing digital destination with 55 million monthly unique visitors, and the largest auto social media platform. The company expanded its presence in Indonesia under the brand name OTO and has quickly become the number one auto portal in the country. It also acquired the Philippines operations of Carmudi and launched its operations in Malaysia thereby expanding its operations to three Southeast Asian countries.
CarDekho has raised funding from marquee investors including Sequoia India, Hillhouse Capital, Sunley House, CapitalG, Ping An, Leapfrog Investments, Canyon Partners, Times Internet, Mirae Asset, Kreatif Media Karya, Axis Bank, Franklin Templeton, ICICI Bank, Harbor Spring, Ratan Tata, HDFC Bank, Gaingels, Dentsu and Trifecta.
The campaign, with the tagline Bharosa Kar Ke Dekho, highlights the importance of trust and the convenience of selling one’s car for the best price from the comfort of one’s home. The campaign showcases how CarDekho helps people sell and buy cars from their homes.
The company made a huge well-lit billboard with a rotating trio of toy cars. Against a dark backdrop, the bold lettering of 5,000 used cars was depicted as circular roads with vivid-toned spinning cars. A simple yet effective design proudly carries the eye-catching image of actor Akshay Kumar on its right. Here’s the link to the entire journey of coming up with these billboards.
Charu Kishnani, Sr VP-Marketing, CarDekho, said, “For the entire CarDekho team, the massive success of the OOH Campaign in just two months has been a wonderful experience. Our campaign’s goal was to demonstrate how CarDekho is about trust (Bharosa Kar Ke Dekho) and how CarDekho offers convenience by enabling individuals to sell and buy their cars from the comfort of their own homes.”
After this two-month OOH campaign, which was incredibly effective, the company witnessed a substantial 41% increase in impressions. The Used Car business leads and top metro cities experienced a spike of 53% and 28% respectively, making the brand campaign ‘Bharosa Kar Ke Dekho’ a hit.
CarDekho’s Used Car business currently has an offline presence in 100 markets across India where customers can sell their used cars. The company is selling certified high quality used cars at 20 locations including all metros and major tier 2 cities pan India with 5000 used cars catalogue on the CarDekho platform.
About CarDekho Group
CarDekho Group, headquartered in Jaipur, was founded in 2008 and has footprints in India and South-East Asia. The Group joined the unicorn club with a valuation of $1.2bn. It currently operates leading Indian auto portals - CarDekho.com, Gaadi.com, ZigWheels.com, BikeDekho.com, and PowerDrift.com.
CarDekhoGaadi Store has an offline presence in 100 markets across India where customers can sell their used cars. CarDekho currently has 5000 certified pre-owned cars for customers to buy from its portal. The group is now recognized in India as the largest automotive video content player with 4 million hours viewed annually on YouTube, the largest consumer-facing digital destination with 55 million monthly unique visitors, and the largest auto social media platform. The company expanded its presence in Indonesia under the brand name OTO and has quickly become the number one auto portal in the country. It also acquired the Philippines operations of Carmudi and launched its operations in Malaysia thereby expanding its operations to three Southeast Asian countries.
CarDekho has raised funding from marquee investors including Sequoia India, Hillhouse Capital, Sunley House, CapitalG, Ping An, Leapfrog Investments, Canyon Partners, Times Internet, Mirae Asset, Kreatif Media Karya, Axis Bank, Franklin Templeton, ICICI Bank, Harbor Spring, Ratan Tata, HDFC Bank, Gaingels, Dentsu and Trifecta.