Paytm Payment Gateway launches ‘Payment Analytics’ to help SMEs make data-driven decisions on how to grow their business

• Offers first-of-its-kind data analysis for startups and small businesses in the online and offline space, at no extra cost
• Empowers merchants with actionable reports to understand their customers’ behaviour and payment preferences
• Enables businesses with access to deeper insights that will help them define a targeted marketing strategy

One97 Communications Limited, which owns the brand Paytm, India’s leading digital payments and financial services company, today announced that its wholly-owned subsidiary Paytm Payments Services Limited, is enabling merchants with data-driven payment insights to help them understand their customers and their payment preferences. Paytm Payment Gateway has launched a first-of-its-kind service called ‘Payment Analytics’, a data analysis feature for online and offline merchants. This is available to all Paytm merchants at no extra cost.
 
Payment Analytics has been exclusively designed to provide ready-made reports about payment sources, payment flows, customer behaviour, user retention, payment success rates and reasons for payment failures. This will allow business owners to effectively analyse the transaction patterns and preferences of customers on their website and/or app. It will also help business owners get deeper insights that will help them make technical improvements and define a targeted marketing strategy.
 
It offers three services — Payment source analytics, where businesses can get insights into performance of different payment sources with tips on how to reduce payment failures; Customer Analytics, through which businesses can understand their customers better with insights about their payment behaviours and Payment flow analytics, where businesses can get insights into success rates and cross platform as well as cross device performance.
 
With these services, Paytm’s offline merchant partners can ascertain their GMV and even find out the total number of transactions on a day-to-day or monthly basis. Retail chain businesses can choose to capture GMV data of every physical store using Payment Analytics.
 
Praveen Sharma, CEO, Paytm Payments Services Limited, said, “The launch of Payment Analytics is yet another industry-first move, that is aligned with our vision of helping merchant partners and entrepreneurs simplify their businesses, and understand their target audience to offer them the best of services. This will help business owners to also devise improved marketing strategies to scale up faster.”
 
Paytm Payment Gateway is one of the most preferred payment solutions amongst businesses of all sizes in India. The platform’s 99.99% uptime and industry-best success rates are the reasons behind its popularity amongst startups and top corporates in India. It also allows merchants to provide a seamless payments experience with 1-click checkout via Paytm Wallet and other options like Paytm Postpaid and EMI. Another feature that attracts merchants to integrate Paytm Payment Gateway to their websites and applications is its next-day settlements.