"Sunrisers Hyderabad's Orange Army Energized by Centuary Q-Gel Mattress in New TVC #SleepQool"
● As a sponsor of Sunrisers Hyderabad, the latest TVC by the brand features T-20 cricket icons like Pat Cummins, Bhuvaneshwar Kumar, Aiden Markam, and T Natarajan
● The commercial aptly highlights the qooling and rejuvenating nature of the Q-Gel mattress
Hyderabad, April 2024: Centuary Mattress, India’s sleep specialist for over three decades and the official sponsors of the Sunrisers Hyderabad, has unveiled its latest TVC campaign, “SleepQool'' featuring its star players like Pat Cummins, Bhuvaneshwar Kumar, Aiden Markam, and T Natarajan from the home team. The TV commercial, which will be simultaneously released across social media platforms highlights the Qooling and relaxing nature of their Q-Gel range of mattresses that make it an ideal choice for defying the sweltering summers of India.
In this latest advertisement, viewers can witness the captain of Sunrisers Hyderabad, Pat Cummins reclined in a state of bliss and comfort offered by Centuary’s latest offering, Q-Gel mattress. In the next frame, the skipper of the Hyderabad Sunrisers can be seen articulating the city’s most favorite response to all stressful situations - ‘Be Qool Mama’. The hilarious commercial cleverly depicts how Q-Gel mattress can provide restorative sleep essential for excelling in the high-adrenaline atmosphere of the IPL tournament, especially during the scorching summer months.
Crafted with the utmost precision and care, the mattress features a Viscose Fabric Cover with EuroTop Finish, offering a lavish feel and enhanced comfort. The Q-Gel Copper Crystal Memory Foam infused with CuSense Technology ensures effective heat management for a restful sleep experience. Designed with Ergo-soft Transition Foam and Centrik Pro Responsive Cushioning, this mattress provides qool sleep, exceptional body support and airflow regulation.
Uttam Malani, Executive Director, Centuary Mattress, said, “At Centuary Mattress, we have always been steadfast on our mission to constantly raise the bar of excellence and deliver the best-in-class sleep solutions to our customer. As a Hyderabad-based brand, this glorious alliance with our very own Sunrisers was simply waiting to happen. Now, in our capacity as the proud sponsors of Sunrisers Hyderabad, we are absolutely delighted to feature our favourite Orange Army in this latest TVC. This creative collaboration not only celebrates the spirit of cricket but also reiterates our mission to redefine the sleep experience for our esteemed customers.”
As the tournament ensues, Centuary Mattress remains dedicated to extending the ultimate comfort and support to customers across the country. The TVC masterfully reflects the brand’s commitment to promoting an active lifestyle and enhancing the overall well-being of individuals by emphasizing the need for a qooler, calmer and more revitalising sleep. Q-Gel Mattress, the latest innovation from the house of Centuary Mattresses, was launched earlier this year to ensure a qool sleeping experience while providing adequate orthopedic relief for your body.
About Centuary Mattress:
With a legacy spanning over 3 decades, Centuary Mattress, popularly known as India’s Sleep Specialist, is India’s fastest-growing mattress brand and the veritable pioneer of the comfort & bedding industry in India. With its roots in Hyderabad; Centuary brand has constantly innovated and established itself as a front-runner in the mattress space while exponentially expanding its product range and geographical footprint. Today, the brand offers a comprehensive range of sleep solutions such as spring mattresses, foam mattresses, coir mattresses, memory foam mattresses and orthopaedic mattresses.
Centuary has a separate product range for the online customers under the brand name ‘Sleepables by Centuary’. Apart from this, understanding that the needs of a growing baby’s body are different from adults, Centuary launched a special baby mattress collection under the brand name Beddy By Centuary. Centuary Mattresses is the first ISO-certified mattress brand in India. Centuary Mattress, has secured the CertiPUR-US certification for developing high-quality products and complying with the global agency CertiPUR-US’s quality standards and environmental norms.
The company has become one of the few Indian brands to get the CertiPUR-US certification. Shree Malani foams, (part of the Centuary group) is also one of the largest exporters of Mattresses and is recognized as a Star Export House by the Ministry of commerce and industry. The company has pioneered many innovative technologies in the country such as Copper Gel; Micro Springs; and more recently Centuary Protect – an Anti-Microbial shield on all its mattresses (which is recommended by the National Health Academy).
Centuary Mattresses has established a strong presence in the country across 18 states with 4500 dealers and 450 exclusive brand stores. It has manufacturing plants located in Hyderabad and Bhubaneshwar, company-operated sales depots in Pune, Bangalore, Warangal, Vizag, Vijayawada, Kurnool, Sambalpur and sales offices across South, East, and West India.