Flipkart revolutionizes online shopping with the Virtual World Shopping Experience

After introducing 3D and AR capabilities in 2021, Flipkart has further emphasized its commitment to immersive shopping by embracing Virtual World shopping

Accessible on the Flipkart app, Virtual Worlds are 3D rendered, Metaverse environments where users engage with brands by visualizing and trying products in 3D. They can also participate in gamified and fun experiences. These are rendered web experiences, making them easy to access and explore

Brands can establish 3D stores for standout discovery, inspiring purchases, and rewarding customers through gamification, thereby crafting a distinct brand image.

 

Bengaluru - September 5, 2023: Flipkart, India’s homegrown e-commerce marketplace, has announced its foray into the revolutionary immersive shopping experience domain with Virtual Worlds to enhance customer experience and engagement. Following the launch of 3D and AR features in 2021, and the introduction of Beauty/Makeup Try-ons, Flipkart is focusing on immersive shopping with this launch. These spaces allow users to visualize products in a more lifelike manner, increasing engagement through interactive and fun elements and eventually leading to a more informed purchasing decision.

 

Flipkart achieved the largest e-commerce metaverse activation globally with Flipverse, piloted last year. Over a span of six days, people from across 2,300 cities came together virtually to discover products in a unique manner and immerse themselves in the experience. An impressive 20,000 hours of Flipverse were streamed, with 300-500 users connecting to the verse on their phones every minute. Notably, users who created avatars spent six times more time in Flipverse compared to the average user, underscoring the platform's engagement and allure. Based on these insights, Flipkart has introduced a substantial offering that enables brands to develop custom Virtual Metaverse worlds within the Flipkart platform.

 

Flipkart is offering two immersive shopping experience formats:

The first format consists of dedicated, customized Virtual Worlds created by brands like Coca-Cola, Mondelez etc. on the Flipkart app. These immersive 3D-rendered spaces align with the next generation of shopping, engaging users in an immersive experience.

 

The second format includes co-tenancy of brands within Flipkart's own Virtual World, known as Flipverse. Additionally, Flipkart has launched its own Laptops Virtual Showroom, letting users explore 45-50 laptops in an immersive setting similar to an offline store.