SureRest ropes in actress Tamannah as a brand ambassador to engage better with customers
● SureRest is one of the fastest-growing mattress brands in the Andhra Pradesh and Telangana markets since 1988
● It is also a dominant player in the branded entry-level mattress segment and is a great value-for-money product
Hyderabad, April 2023: SureRest, a leading mattress brand, has announced the onboarding of popular Telugu actress Tamannaah Bhatia as the brand ambassador to engage better with customers and expand its retail footprint.
SureRest is one of the fastest-growing mattress brands in the Andhra Pradesh and Telangana markets. Given that the brand is well known in Telugu-speaking states, Tamannaah’s star power as a Tollywood actress will help the brand expand beyond the existing markets.
SureRest competes with lesser known brands in a highly cluttered unorganized sector of the entry-level mattress industry. The products of SureRest are a combination of world-class infrastructure, certified processes and innovative technology, which provides all the comfort and durability that consumers need from mattresses. The brand fulfills the promise of ‘deep refreshing sleep’.
Speaking about the announcement, Mr Uttam Malani, Executive Director at Centuary Mattress, said, “Tamannaah is a good strategic fit for SureRest. Our focus markets are Andhra Pradesh, Telangana and other Southern markets, and Tamannaah has a strong following across Andhra Pradesh and Telangana. She is an icon people look up to. We are sure this association will help the brand SureRest to scale greater heights.”
Actress Tamannaah Bhatia, with an impressive record of superhits in Telugu, said, “SureRest is a household name and stands for quality and innovative products and ranges. The mattresses are one of the best in their segment. I am glad to be able to represent the brand and encourage people to focus on their health. Good sleep means a healthy body, and it is only possible with a suitable mattress.”
A technologically-superior product, SureRest is also a dominant player in the branded entry-level mattress segment and provides value for money compared to all other products in the same price segment. It is available at over 1000 dealerships spread across Andhra Pradesh and Telangana markets.
About Centuary
For over three decades, Centuary Mattress has been pioneering the way India sleeps. We take great pride in being a home-grown brand based out of Hyderabad that has constantly innovated and excelled to create the finest mattresses in the country.
Over the years, our product line has gradually expanded to incorporate the latest technologies and our geographical footprint has also grown exponentially, making us one of India’s largest and most-loved mattress brands. Today, we offer an extensive range of mattresses including Coir mattresses, spring mattresses, foam mattresses, memory foam mattresses and orthopaedic mattresses, besides a whole gamut of sleep accessories designed to help India sleep better.
Centuary Mattress is the 1st ISO-certified mattress company in India. We have also secured the global CertiPUR-US certification for following the highest standards of quality and environmental norms. Our zeal to constantly keep innovating to meet evolving customer expectations. This has led to the creation of many innovative technologies like Copper Gel foam, Micro Springs, Spring-mattress in a box and Centuary Protect - an anti-microbial shield technology.