Honda Motorcycle & Scooter India and AP Transport Department celebrate 3rd anniversary of Safety Driving Education Centre (SDEC) in Vijayawada
Spread road safety awareness to more than 85,000 people of the city
Vijayawada, 26 September 2022: Committed to spread road safety awareness to riders and drivers of Vijayawada, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) and Andhra Pradesh Transport Department celebrated 3rd anniversary of its Safety Driving Education Centre (SDEC) in the august presence of Shri M. Purendra (Deputy Transport Commissioner, Transport Department, Government of Andhra Pradesh) along with other dignitaries from the state’s transport department.
In September 2019, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) in association with Andhra Pradesh Transport Department inaugurated their first Safety Driving Education Centre (SDEC) of Andhra Pradesh at RTA Office, Vijayawada Road, Punammathota Labbipet, Vijayawada to initiate a unique ‘Road Safety Training’ exclusively for all two-wheeler & four-wheeler learner license applicants.
Driving road safety awareness amongst the new riders and drivers of the city, HMSI announced that through its daily trainings, it has educated nearly 60,000 learner license applicants of the city since its inception. In addition to this, HMSI’s safety instructors at Vijayawada SDEC have spread road safety awareness to more than 25,000 people of the city through digital program ‘Honda Road Safety E-Gurukul’ during the COVID-19 lockdown.
Sharing his thoughts on road safety awareness, Mr. Prabhu Nagaraj, Operating Officer - Brand & Communication, Honda Motorcycle & Scooter India said, “Being a socially responsible corporate, HMSI is proactively inculcating safety riding habits to bring a positive change for road users at large. The development of Vijayawada’s Safety Driving Education Centre in association with Andhra Pradesh Transport Department is one such safety awareness initiative that will transform license applicants of today into more responsible riders of tomorrow. We envision a collision-free India and our sustained awareness initiatives like this will enable us to realize this vision in times to come.”
About HMSI’s road safety training at Safety Driving Education Centre at Vijayawada
HMSI’s 2-hours free-of-cost mandatory training educates learner license applicants through theory session on road rules & regulations, road signs & markings, driver’s duties on road, riding gear & posture explanation and safe riding etiquettes. This is followed by a practical training on Honda’s virtual road safety simulator to increase an applicant’s risk prediction ability before they start riding on roads.
Honda Motorcycle & Scooter India Pvt. Ltd’s CSR commitment towards Road Safety:
For Honda globally, road safety comes first. As announced in April 2021, “Honda will strive for zero traffic collision fatalities involving Honda motorcycles and automobiles globally by 2050”. Fulfilling its corporate social responsibility (CSR), HMSI has been promoting road safety in India since its start in 2001. Working towards the realization of Honda’s global safety vision, today HMSI’s road safety awareness initiative has already spread to over 48 lac Indians. Its team of skilled safety instructors conduct daily programmes at its 10 adopted traffic parks across India and 7 Safety Driving Education Centres (SDEC).
Not only this, all 1000 dealerships of HMSI across India spread road safety awareness. HMSI’s proprietary virtual riding simulator increases the risk-prediction ability of riders; while new customers too are given predelivery safety advise (PDSA) before they start riding at every dealership across India.
Additionally, ensuring that learning doesn’t stop in the New Normal, HMSI started the digital road safety education initiative - Honda Road Safety E-Gurukul. Since its start in May’20, this initiative has sensitized 8 Lac Indians on importance of being aware & responsible road users.