Sony India announces BRAVIA XR 85X95K 4K Mini LED, featuring innovative XR Backlight Master Drive technology
New Delhi: Sony India today launched the all-new 216 cm (85) television under its BRAVIA XR X95K Mini LED series. Powered by the Cognitive Processor XR, the TV encompasses XR Backlight Master Drive, that precisely controls the latest generation Mini LED backlight for incredible brightness. The newly launched TV has an unprecedented dynamic range with incredibly dazzling lights and deep blacks, authentically delivering the creator’s true intent.
- Next Gen Cognitive Processor XR thinks like a human brain providing a revolutionary experience that completely immerses viewers in their favourite content. The unique Cognitive Processor XR™, on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colours.
- Experience incredible depth with intense contrast and brightness with BRAVIA XR Mini LED with XR Backlight Master Drive that focuses light for maximum brightness almost without flare or halos around highlights. Scenes are full of dazzling lights, deep blacks and natural mid tones.
- XR Triluminos Pro and XR Contrast Booster combined to express billions of accurate colours with exceptional black contrast delivers natural shades in every detail. XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow.
- With the latest XR 4K Upscaling and XR OLED Motion clarity enjoy 4K action that stays smooth, bright and clear with no blur the X95K series encompassed XR 4K upscaling technology so that you can enjoy entertainment close to 4K quality, whatever the content or source. The BRAVIA XR 85X95K
- Enjoy best-in-class gaming experience with the X95K, experience dedicated game mode with HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), Auto HDR Tone and Auto Game Mode
- The introduction of the award Winning BRAVIA CORE app which is pre-loaded exclusively available in BRAVIA XR TVs movie service with which you can enjoy the largest collection of IMAX enhanced movies.
- X-Anti Reflection reduces glare caused by sun or lamp light so you can see pure blacks in brightness and enjoy clear pictures without distraction and X-Wide Angle™ technology provides vivid real-world colours from any angle.
- Connect your X95K with BRAVIA CAM and explore an array of fun new TV experiences with BRAVIA CAM including gesture control, proximity alert, picture & sound ambient optimization, video calls and much more.
- For the ultimate in picture quality, the X95K pairs the brilliance of 4K clarity with the brightness, color, and detail of High Dynamic Range (HDR) which helps create your own cinema at home with exceptional visual and immersive audio experience with Dolby Vision, Dolby Atmos, IMAX Enhanced and Netflix Adaptive Calibrated Mode.
- With the new X95K, experience improved pictures and sound harmony, enjoy picture and sound in complete harmony as the screen is the speaker with Acoustic Surface Audio and XR Surround with 3D surround upscaling. Under the XR Sound Position, the sound comes directly from the screen with Acoustic Surface Audio＋™.
- The ambient optimization technology in X95K provides supreme pictures and sound in every environment with Ambient optimization, Light sensor and Acoustic Auto Calibration Technology.
- The superfluid Google TV user interface, can be seamlessly integrated with Google TV and bring together more than 700,000 movies, shows, live TV and more from apps and subscriptions and organize flawlessly. It also has hands free voice search offering endless entertainment, works seamlessly with Apple AirPlay 2 and HomeKit.
- Minimalist One Slate design with seamless edge features a single pane of tempered glass in a minimised bezel to keep you focused on the picture. The design also comes with a 3-way multi-position stand that gives you the choice of a standard setting that focuses you more on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.
- Sony is committed to sustainability from the development process all the way through to the viewing experience. This year select models use Sony-developed SORPLAS™, a 99% recycled plastic material that has reduced the amount of virgin plastic used by up to 60%. TV packaging size has also been reduced by approximately 15% and features a significant reduction in ink (approx. 90%) and plastic (approx. 35%).8 Additionally, BRAVIA CAM can recognize when viewers are no longer in front of the TV and dim the display to conserve energy.
Price and Availability:
| Model | Best Buy (in Rs.) | Availability Date |
| XR-85X95K | 699,990/- | 16th August 2022 onwards |