Sony launches two large screen televisions BRAVIA XR 77A80J OLED and 85X85J Google TV
- Sony launches two large screen televisions BRAVIA XR 77A80J OLED and 85X85J Google TV for a lifelike cinematic experience at home
The large screen televisions BRAVIA XR 77A80J OLED and 85X85J are powered by Cognitive Processor XR and X1™ 4K HDR picture processor respectively, offering exceptional viewing experience
Coming in the large screen size with 195 cm (77), the BRAVIA XR 77A80J OLED is powered by the Cognitive Processor XR which goes beyond conventional AI. It is designed to think like a human brain providing a revolutionary experience that completely immerses viewer in their favorite content. The other large screen television, 215 cm (85) 85X85J under the Sony X85J series encompasses of X1™4K HDR picture processor delivering an immersive viewing experience.
Both the new large screen televisions come loaded with supreme gaming capabilities such as HDMI 2.1, 4K120, ALLM & VRR
With BRAVIA XR 77A80J OLED and 85X85J, enjoy ultra-smooth gaming with reduced input lag less than 8.5ms with 4K/120fps and dedicated Game Mode. With HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and e-ARC in A80J, you will have the advantage in shooting, sports and high-performance games with instant on-screen action. HDMI 2.1 has higher speed enables to realize more resolution, data handling and added features such as 4K 120Hz, VRR and ALLM. You will also enjoy ultra-smooth gaming, with clear movement, reduced input lag and dedicated Game Mode for responsive gameplay.
Enjoy cinema at home with Dolby Vision, Dolby Atmos, IMAX Enhanced along with Ambient optimization and Acoustic auto calibration technology
The BRAVIA XR 77A80J OLED and 85X85J features Dolby Vision and Dolby Atmos so that one can enjoy cinematic thrills at home in a big screen. Dolby Vision brings scenes vividly to life for authentic viewing, while Dolby Atmos fills the room with immersive surround sound. With a range of technologies that preserve the creator's intent, including Netflix Calibrated Mode, IMAX Enhanced, these TVs reproduce all the drama and excitement of the director's imagination. It also comes with an ambient optimization technology that allows light sensors to automatically adjust picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones, so you get the perfect view. The acoustic auto calibration technology detects your seating position and optimizes sound, so you'll enjoy the same sound quality as if you're sitting right in front of the TV.
New 77A80J and 85X85J comes loaded with XR TRILUMINOS™ Pro and TRILUMINOS™ Pro respectively with 3D colour algorithm reproducing true-to-life colours
Both the large screen telesvisions, come with a wide color gamut and unique XR TRILUMINOS PRO™ in BRAVIA 77A80J OLED and TRILUMINOS PRO™ in 85X85J TV with 3D colour algorithm can detect color from saturation, hue, and brightness to reproduce natural shades in every detail. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers making even the pale colours look realistic.
Both large screen TVs are a complete smart home entertainment package with Google TV, Apple AirPlay 2, HomeKit and Hands-Free voice search (only in 77A80J)
The new BRAVIA XR 7780J OLED and 85X85J television seamlessly integrates Google TV, allowing you to browse up to 700,000 movies and episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you. With the new "watchlist" feature, search content on your phone and bookmark it to watch later in your television. Viewers can simply talk to these TVs using the Google Assistant to find what they want quickly, or to play TV shows, movies, and more without using the TV remote. They also support Apple Home Kit and AirPlay that seamlessly integrates Apple devices like iPads and iPhones with the TV for effortless content streaming. With BRAVIA XR 77A80J OLED hands-free voice control is built into the TV, no need to reach for the remote every time to search for entertainment, get answers, or control the TV and smart home devices. Simply say, “OK Google” to issue a voice command.
Pre-Booking, Price and Availability:
In order to make purchase of BRAVIA XR 77A80J OLED TV attractive for our customers, Sony has also announced a pre-booking offer. Customers can avail a cashback of Rs 20,000/- on select cards along with 2 years warranty on pre-booking the large screen OLED TV between 11th August 2021 to 16th August 2021.
For the new 85X85J Google TV, an inaugural cashback of Rs 20,000/- on select cards is available for customers from 11th August 2021 to 16th August 2021. Both the new large screen televisions can be booked via Sony retail stores (Sony Center and Sony Exclusive), www.ShopatSC.com portal, major electronic stores in India.
| Model | Best Buy (in INR) | Availability Date |
| XR-77A80J | 549,990/- | 25th August 2021 onwards |
| KD-85X85J | 499,990/- | 11th August 2021 onwards |
