Tackling India’s Electronic Waste Problem, RLG Clean to Green Campaign Intends to Touch over 1.8 Million Individuals in FY 20-21

15-03-2021 Mon 12:16 | Local | Press Release

Tapping 31 cities across 26 states and 3 union territories
Covering 124 schools & colleges, 31 RWAs, 46 Bulk Consumer & Office Clusters, 10 informal sector units, and 31 dealers & retailers

Vijayawada March 2021: Reverse Logistics Group (RLG), a leading global service provider of comprehensive reverse logistics solutions launched its flagship campaign ‘Clean to Green’ in May 2020 and will be running till March 2021. The campaign aimed at creating awareness and sensitizing consumers on responsible disposal of electronics and safe practices for recycling by partnering with responsible organizations.

India is currently the fourth largest producer of e-waste[1] in the world, producing 2 million tons annually[2], however, only 0 .036 million tonnes of waste was processed[3]. About 95 per cent of India’s e-waste is recycled in the informal sector and in a crude manner.

RLG’s Clean to Green campaign saw great success Over the last 3 years; reached people in 25 states & 6 UT’s, outreaching stakeholders in the sphere of Schools, College, RWA’s, Office Clusters, Retailers, Bulk Consumers and Informal Sector. A total of 2,210 activities were conducted across India, the campaign reached out to 22,21,406 individuals.

2017-2018	66 Activities	Reach – 1,63,041
2018-2019	825 Activities	Reach - 10,02,802
2019-2020 (till 13th March’2020)	1,319 Activities	Reach - 10,25,563

In FY 2020-21, Clean to Green launched on 16th May 2020 and till 28th February 2021, 328 Activities (on ground & online) with reach of 5,26,431 in 29 cities have been achieved and will continue till March 2021.

Speaking about the Clean to Green campaign, Ms. Radhika Kalia, Managing Director, RLG India said, “We were encouraged by the success our campaign has attained in the last 3 years. In FY 2019-20, we aimed to extend the reach of the Clean to Green campaign to ensure individuals and professionals understand that proper disposal and recycling of electronics is a national priority and lack of awareness of responsible disposal of e-waste amongst masses is a serious issue.”

She also added, “Our endeavour has always been to build a sustainable program that work towards the betterment of the environment and the wellbeing of society, while abiding with e-waste management rules, 2016, as laid down by the Government of India. We have received a lot of encouragement and support in this endeavour from MeitY.”

Also speaking at the launch of the second year of the campaign, Dr. Sandeep Chatterjee, Director, Ministry of Electronics and Information Technology said, “The Clean to Green campaign has collaborated with the electronics industry and corporate bodies to ensured responsible disposal and recycling of e-waste in India. This innovative and comprehensive take back solution have driven return of products from manufacturers and distributors and facilitated multiple cycles of use. Such initiatives are required to drive the e-waste management in India.”

The manufacturers/brands associated with RLG India are Microsoft, LG, Lenovo, Pioneer, Motorola, Brother, Siemens, IFB, Haier, Havells, Lloyds, Godrej, Videojet, Videotex, Smart Tech Overseas, Texlavision, Daiwa, Shinco, Citi Trading, Infinix, Techno, Itel and Oraimo. and the campaign would actively work with them in promoting safe disposal of e-waste.

Details of the venues and stakeholders of Clean to Green Campaign in the city of Vijayawada till 28th February 2021:

S. No.	City	State	Stakeholder	Organisation Name/Area	Expected Headcount
1	Vijayawada	Andhra Pradesh	School	STVR High School	700
2	Vijayawada	Andhra Pradesh	School	SKSRMCH High School	500
3	Vijayawada	Andhra Pradesh	School	APJ Abdul Kalam School, Arundalpet	450
4	Vijayawada	Andhra Pradesh	School	CVRGMCH, Buckinghampeta	400
5	Vijayawada	Andhra Pradesh	School	Z.P. High School, Poranki Road	550
6	Vijayawada	Andhra Pradesh	School	GDETMC High School, Patamata	1286
7	Vijayawada	Andhra Pradesh	School	Vivekananda Centenary High School, Azithsinghnagar	1200
8	Vijayawada	Andhra Pradesh	School	Puchallapali Sundariaya English Medium School, Sundrinagar	500
9	Vijayawada	Andhra Pradesh	School	Prashanthi English Medium High School, S.N. Puram	1000
10	Vijayawada	Andhra Pradesh	School	B.V.S.R.M.C. English Medium High School, Kandrika	678
11	Vijayawada	Andhra Pradesh	School	J.D.M. English Medium High School, Bobhicolini	550
12	Vijayawada	Andhra Pradesh	RWA	Krishna Lanka Area	1200
13	Vijayawada	Andhra Pradesh	Bulk Consumer	Transport Office	150
14	Vijayawada	Andhra Pradesh	Bulk Consumer	LIC Office	70