New Fortuner & Legender receive over 5,000 bookings

• Draw tremendous customer response within a month of its launch thus reaffirming the segment leadership

Bangalore, February 4, 2021: Toyota Kirloskar Motor (TKM) today announced that it has received over 5,000 bookings for the powerful new Fortuner and the exclusive Legender since their launch in India. Following the huge customer response, TKM has started deliveries of the new Fortuner and Legender to dealer partners across the country.

The Fortuner continues to dominate the SUV segment with over 53 percent segment share that is likely to increase further with the launch of the Legender, which has been drawing immense customer response with its bold styling and advanced features. The overwhelming customer response is also a testament to the rapidly growing preference for SUVs in India, enabling the Fortuner to strengthen its leadership position in the highly competitive segment.
 
Sharing his views on reaching the milestone, Mr. Naveen Soni, Senior Vice President, TKM, said, “We are humbled and touched by the continued faith of our loyal customers in brand Toyota. The sheer number of enquiries and bookings for both the Fortuner and Legender reiterate our belief in the customer-first approach. Both the SUVs were created purely based on customer feedback thus helping us garner a good response.

We are working hard to ensure the quickest possible delivery time so that our customers can experience India’s most admired SUV at the earliest. The New Year has begun on a very strong note for us and we are geared up to continue to delight our customers with ever-better products and our renowned after-sales service of global standards in 2021 as well.”

Well recognized for its powerful performance, bold design and strong identity, the Fortuner has achieved a cult status in the SUV segment ever since its launch in 2009. Sought-after for both off-roading and city driving, the Fortuner unbeatable performance and great riding comfort has made it the undisputed choice among SUV owners in the country. The SUV has witnessed sales of more than 1,70,000 units till date and continues to dominate the segment with its undisputed leadership.

Customers looking to buy the new Fortuner and exclusive new Legender can simply book their SUV online https://www.toyotabharat.com/online-booking/ or visit their nearest Toyota dealership.

Overview of TKM:

Company name	Toyota Kirloskar Motor Private Limited
Equity participation	TMC: 89%, Kirloskar Systems Limited (Mr. Vikram S. Kirloskar): 11%
Number of employees	Approx. 6,500
Land area	Approx. 432 acres (approx.1,700,000 m2)
Building area	74,000 m2
Total Installed Production capacity	Up to 3,10,000 units

Overview of TKM 1st Plant:

Established	October 1997 (start of production: December 1999)
Location	Bidadi
Products	Innova, Fortuner manufactured in India. Vellfire imported as CBU
Installed Production capacity	Up to 1,00,000 units

Overview of TKM 2nd Plant:

Start of Production	December 2010
Location	On the site of Toyota Kirloskar Motor Private Limited, Bidadi
Products	Toyota Yaris, Camry Hybrid
Installed Production capacity	Up to 2,10,000 units