Reliance Jewels unveils the new Utkala collection for this Festive season

• An exquisite range of gold and diamond jewellery inspired by the unique artistic and cultural traditions of Odisha

October 20, 2020: Reliance Jewels, one of India’s most trusted jewellery brands, has launched an exquisite jewellery range, Utkala, to mark the beginning of the festive season. The collection is inspired by the cultural traditions of ‘Odisha’ and is a true confluence of the distinctive motifs, patterns and designs that embody the state’s art, tradition and culture to perfection.
The exquisite collection features stunning designs of intricately designed and tastefully crafted jewellery pieces for customers to choose from. The effortless artistry is inspired by the iconic Konark Sun temple art, Mukteshwar temple art, Puri Jagannath temple art, Seenthi dance art, Boita Bandhana maritime heritage and the exotic Pattachitra picture art.

A glimpse of the Utkala collection by Reliance Jewels - https://youtu.be/ioFuUaHX8Ck

From choker sets to short necklace to long intricate and elegant necklace sets, there is an array to suit various occasions and budgets. The designs in Gold collection are crafted in 22kt Gold & include exquisite traditional jewellery with antique & yellow gold finishes as well as intricate filigree style jewellery in yellow Gold & antique finishes. The diamond sets crafted in 18kt gold is perfect for your festive and contemporary looks.
 
Speaking on the launch Reliance Jewels Spokesperson said, “Diwali is one of the most important festivals celebrated in India. The purchase of gold is considered auspicious during Dhanteras and we are pleased to offer Utkala, our exquisitely created ornate collection to continue our design legacy in jewellery. Each gold and diamond necklace, pair of earrings and set is unique and represents different art and heritage treasure troves of Odisha. Offering this collection ahead of the auspicious festival of Dhanteras makes it even more special, and we look forward to it being adorned by our patrons to look their best, and be eternally cherished.”

Each jewellery set in the Utkala Collection is a mark of fine craftsmanship and the enduring quality and trust of brand Reliance Jewels. The Utkala collection is available at Reliance Jewels outlets across India. Also, a special offer of Flat 30% Off on Making Charges of Gold Jewellery & Gold Coins & Upto 30% Off on Diamond Jewellery Invoice Value is offered to all Customers till 16th Nov 2020. T&C Apply.