IKEA rings in the festive time with its Made in India collection

• Modern Scandinavian expression meets Indian folklore to make the upcoming festival celebrations even more special  

Hyderabad, October 13th 2020: IKEA, the world’s leading multichannel Swedish home furnishing retailer, unveiled a made in India festive collection to celebrate the upcoming festive season in India. The range comprises an elegant mix of two distinct collections named FINSLIPAD and KNASTRIGT. This collection is a colorful blend of textiles and decorations with a modern Scandinavian expression inspired by Indian folklore. It has bold, imperfect and cheerful patterns and ornaments in distinct colors and shapes that will brighten up every corner of the home.

Festivals in India are about celebrating togetherness, joy and positivity.  It also adds a sense of hope and renewal. Even in these unusual times, people continue to celebrate festivals within their homes. The collection will enhance the festive mood, offering inspiring home furnishing at a very affordable price.

The FINSLIPAD collection is a blend of textiles with bright and bold motifs that can help rooms to stand out. People can transform ordinary moments to a special moment they can cherish forever. FINSLIPAD means to touch up or take something existing a notch higher. This collection is designed in collaboration with India based IKEA designer Akanksha Deo. It can be used as a mix-and-match with existing décor items as well.

The KNASTRIGT collection is a mix of decorations with different shapes and colors inspired by Indian folklore. The collection is also perfect to build a nice table setting or create a festive atmosphere elsewhere in a home.

“The festive season is one of the most awaited times of the year for many people. Every festival in India has a special significance and is the time for togetherness. As a brand we are committed to India and what can be better than launch a festive mix made in India; inspired by Indian folklore. The collection is a good mix of textiles and decorations without which, no home décor for festive celebration is complete.” says Kavitha Rao, Country Commercial Head, IKEA India.

The collections are ideal to turn around a dull moment into something joyful. It extends from bed textiles, cushion covers to multi-functional decoration items such as tealight holders, lanterns, and more. The products will help break the existing monotony and touch-up your house’s ambience.

Festive collection by IKEA, made in India- https://www.youtube.com/watch?v=FIFIXQuefKY

Shop for this limited collection online at IKEA.in or visit IKEA Hyderabad store, you can also try IKEA’s Click & Collect service in Hyderabad