Birla Opus’s Interactive Expo Reaches Hyderabad
The trade fraternity gets exclusive access to experience the unique features of the Birla Opus product range!
22.06.24 | Hyderabad: In February 2024, the Aditya Birla Group made a significant entry into the paint industry with the launch of 'Birla Opus.' Birla Opus aims to become one of India's leading paint brands, offering over 145 products and 1,200 SKUs, including water-based paints, enamels, wood finishes, and wallpapers, with 2,300 tintable color options. Following successful expos in key markets across the country, Birla Opus is expanding it further to 180 locations to strengthen its trade connections nationwide. With this, the next stop for Birla Opus’ Expo map is the historic city of Hyderabad, Telangana on 20th June 2024.
Aiming to foster and strengthen relationships with trade partners particularly dealers, painters, contractors, architects and interior designers, the expos are designed to demonstrate Birla Opus’s range of products, product USPs and provide a platform to the trade partners to come and experience the superior product quality and range. If you are a part of the trade fraternity and want to know more, join us at the Birla Opus Expo at JRC Conventions & Trade Fairs, Survey No, Adjacent to Whisper Valley, Jubilee Hills, 4, Narne Road, Film Nagar, Hyderabad, Telangana 500008 on Monday, June 24th and Tuesday, June 25th, 2024, and experience the full range of products offered by Birla Opus.
Mr. Rakshit Hargave, CEO, Birla Opus, said, "We are committed to reaching every corner of Bharat through expos at over 175 locations and welcoming the trade partners i.e. Dealers, Painters, Contractors, Architects and Interior designers across these locations to come and experience the full range of products from the house of Birla Opus Paints. These expos will play a pivotal role in helping us build deep long-lasting relationships with our trade partners.”
About Birla Opus Paints:
Birla Opus Paints, housed under Grasim Industries, Aditya Birla Group’s flagship firm, offers Decorative Painting Solutions to consumers in India. Launched in 2024, Birla Opus Paints has a complete portfolio featuring a range of superior products across categories like interiors, exteriors, waterproofing, enamel paints, wood finishes and wallpaper. With six manufacturing plants spread across India, Birla Opus Paints is well positioned to be amongst the market leaders in the decorative paints category. The brand aims to inspire people to turn their surrounding spaces into their very own masterpiece.