TATA Starbucks launches global favorite Refreshers™ in India
The new category of innovative, vibrant, insta- worthy beverages are the must have iced drinks, the most vibrant & insta worthy cold drink to have this summer!
Hyderabad, 14th March 2024: TATA Starbucks, today announced the availability of its global favorite handcrafted Starbucks Refreshers ™ Strawberry Açaí Lemonade Refresher and Mango Dragon Fruit Lemonade Refresher, the innovative line of refreshingly vibrant and iced fruity beverages that will set the tone for a summer experience unlike any other for Indian consumers. Coming to India after having launched globally and taking the Instagram community by storm with its vibrant colors. These beverages are inspired by irresistible flavourful bursts from strawberry, acai, mango and passionfruit – ‘Refreshers’ offers a fun, lifestyle beverage to the Indian consumer.
Offering a unique twist to the daily coffee ritual, the innovation behind Starbucks Refreshers lies in the use of green coffee extracts made from unroasted arabica coffee beans promising a burst of freshness with fruits.
As Starbucks continues its growth trajectory, the category launch enables it to go deeper into newer younger consumer segments and demand spaces. The beverage offers consumers a chance to experience a light, non-dairy, low caffeinated beverage which caters to the evolving lifestyle of today's youth.
The globally celebrated phenomenon delivers a delightful explosion of flavors. Whether it is the lively Strawberry Açaí Lemonade Refresher or the Mango Dragon Fruit Lemonade Refresher, each beverage is complemented with colorful hues and a freshness, perfect for those craving newness with an unparalleled summer spirit.
• Strawberry Acai Lemonade Refresher: Made to sip and savor, the sweet Strawberry Acai Lemonade Refresher is a delightful concoction crafted with strawberries and acai berry extracts. This refreshing beverage comes with sweet flavors, accentuated by subtle acai notes. Shaken with ice and infused with strawberry pieces*, it offers the perfect blend of sweetness and rejuvenation, making it an irresistible choice for those seeking a refreshing beverage.
• Mango Dragonfruit Lemonade Refresher: A whole new take on a mango drink - it’s not your traditional mango drink, it’s mango with a twist. Crafted with mango and dragon fruit extracts, this beverage boasts a clever combination of vibrant lemonade, sweet mango, and refreshing dragon fruit flavors. Hand-shaken with ice and complemented by diced dragon fruit, it offers a burst of tropical goodness, making it the perfect companion for those seeking a renewed drink of choice. Transporting you to a tropical sojourn the Mango Dragonfruit Lemonade Refresher is the ultimate pick me up.
Speaking about the launch of Refreshers, Sushant Dash, CEO, TATA Starbucks shared, “The introduction of Starbucks Refreshers in India, a global favorite, signifies our testament to connect with the younger generation of today, who are demanding more diverse choices and options. The innovation behind the beverages lies in the use of green coffee extract adding to the consumer’s need for seeking refreshing moments and offers a new lifestyle beverage for the Indian consumers at the onset of summer!
The Starbucks Refreshers are available throughout the year beginning this summer across all stores in India starting at INR 275.