In Myntra’s new campaign, Star Couple Chaitanya and Samantha Akkineni spread the festive cheer with their adorable chemistry

10-11-2020 Tue 16:46

India, November 10, 2020: The most loved celebrity couple of Tollywood, Chaitanya and Samantha Akkineni, power Myntra’s special festive campaign, touching millions of their fans, especially from the South region. Overloaded with cuteness and the couple’s much-celebrated real-life chemistry, the film showcases Myntra’s wide collection of festive fashion across International and domestic brands for an entire family, to mark the ongoing festivities.
The brand campaign celebrates the spirit of the season by bringing to the fore the beauty of family bonding and the joy of gifting during festivals. With the festival of lights, Diwali, on the horizon, the film lays a subtle, yet noteworthy, significance on the joy of festivities and celebrations with family and friends in life, during these unprecedented times.
The film will further drive Myntra’s popularity as the go-to destination for shopping this festive season and beyond. Gifting, another important part of festive traditions, will take even more significance this year, given the virtual nature of celebrations and social events. 
As such, the campaign aptly brings to attention Myntra’s ability to comfortably cater to any family's festive shopping needs, not just for ethnic wear but across various categories including kids’ fashion. Myntra will be offering the best festive deals and offers for Diwali from October 30 - November 4.
About the film:
The film puts the spotlight on the joys of gifting and celebrating festive traditions with loved ones. It opens with Chaitanya calmly reading a book on the couch before Samantha walks out and playfully teases him to leave all their festive shopping to her. Chaitanya grins and confidently opens the Myntra app, much to Samantha’s surprise. We then see Chaitanya seamlessly scrolling through the app and browsing all the top brands as he and Samantha decide gifts for various family members, choosing from different categories including ethnic wear and casual wear. 
After the couple settles on an elegant handcrafted saree for Chaitanya’s mother, Samantha heads to the kids' store on the Myntra app. The film closes out with the couple sharing a light-hearted moment when Chaitanya notices Samantha taking a keen interest in the cute outfits worn by the kids and says “Don’t get any ideas, ok!. A voiceover at the end urges viewers to have their life’s wonderful moments styled by Myntra.

Creative Credits: Brave New World,
Production credit: Blackbox Productions

Link to film:

Speaking on the occasion, Harish Narayanan, Head of Marketing, Myntra, said, “Chaitanya and Samantha Akkineni personify style and fashion and their ability to connect with the audience, as South India’s power couple, will deepen Myntra’s bond in the market. Known for their charming on-screen chemistry, strong and amicable family orientation, and relatability with the audience, the couple will be able to instantly strike a chord with their fan base. Samantha, in her role as our brand ambassador, is efficiently driving positive consumer engagement and brand building for Myntra. The new film, with the star couple, will act as an added layer to Myntra’s ongoing festive campaigns.”

Commenting on the brand campaign, Chaitanya and Samantha Akkineni, said “Our values and traditions keep us bonded with our family and we love celebrating our special occasions, including festivals, with them. Our association with Myntra is about celebrating the upcoming festive season with close family and friends, in style of course! Their collections and styles range from traditional to edgy and conventional to fusion, suiting India’s diverse taste of festive fashion. The concept of the film is so relatable that it got us into the festive groove much in advance and now we are eagerly looking forward to some great family time.” 

More Press Releases
PM reviews vaccine development and manufacturing process at 3 facilities
10 hours ago
Dr. Reddy’s to acquire select Anti-Allergy brands from Glenmark in Russia, Ukraine, Kazakhstan and Uzbekistan
10 hours ago
Vice President calls for promoting cycling culture and creating exclusive cycling tracks in cities
10 hours ago
India will be the global leader in the production and supply of Covid-19 vaccine: Telangana Governor
10 hours ago
UP CM Yogi Adityanath received with a rousing welcome in Hyderabad
11 hours ago
శంషాబాద్ ప్రాంతంలో పెద్ద పులి సంచారం అంటూ ప్రచారం.. తప్పుడు సమాచారమని తేల్చిన అటవీ శాఖ
16 hours ago
PM visits Zydus Biotech Park in Ahmedabad
18 hours ago
WinZO becomes the official Co-Powered Sponsor in India-Australia Series on Sony Liv
1 day ago
Prime Minister Speaks to the UK PM Boris Johnson
1 day ago
Union Education Minister releases a compilation of initiatives by School Education Department during COVID-19 pandemic
1 day ago
హైదరాబాద్ వాసులకు అందుబాటులోకి వచ్చిన మరో అర్బన్ ఫారెస్ట్ పార్క్
1 day ago
Hyderabad FC announce Vijay Sales as Associate Sponsor
1 day ago
PM to visit Vaccine facilities in three cities tomorrow
1 day ago
CS Somesh Kumar congratulates Fisheries Department
1 day ago
Jaguar racing unveil Jaguar I-Type 5 race car ahead of new formula E campaign
1 day ago
RDIF and Hetero agree to produce over 100 million doses of the Sputnik V vaccine in India
1 day ago
WizKlub launches HOTS Olympiad for cognitive skills in young kids
1 day ago
Doctors at Medicover Hospitals treat a rare deformity to help a Gujarat patient ‘stand straight’ after 15 years
1 day ago
PM condoles loss of lives due to hospital fire in Rajkot
1 day ago
President of India Virtually Inaugurates Constitution Day Celebrations of Supreme Court
2 days ago
PM Inaugurates RE-Invest 2020
2 days ago
RECONNECT Launches “Disney|Marvel - Fan at Heart” collection
2 days ago
Paytm Announces 0% Fee on Unlimited Wallet payments for Merchants
2 days ago
Piaggio India to commence the production of its much-awaited premium scooter Aprilia SXR 160 soon
2 days ago
Nokia 2.4 launches with an AI-powered camera, two days of battery life1
2 days ago
Video News
Wife murdered wife with help of lover
ప్రియుడి కోసం భర్త హత్య.. రూ. 10 లక్షలకు భార్య సుపారి!
7 minutes ago
Advertisement 36
Bride Gifted AK 47 video Viral
అల్లుడికి బహుమతిగా ఏకే-47... వైరల్ వీడియో ఇదిగో!
19 minutes ago
BJP IT Cell replay to Rahul gandhi tweet
ఫొటోతో విరుచుకుపడిన రాహుల్ గాంధీ.. వీడియోతో రిప్లై ఇచ్చిన బీజేపీ
26 minutes ago
Sri Lakshmi ptition in High Court
జగన్ కేసులో తన పేరు తొలగించాలని శ్రీలక్ష్మి పిటిషన్!
34 minutes ago
Covishield is Ready for use says Poonawala
వాడకానికి సిద్ధంగా ఉన్న కరోనా వ్యాక్సిన్: అదార్ పూనావాలా
39 minutes ago
Bharath Bio tech Says Vaccine Trails for 26 Thousand Volenteers
25 కేంద్రాల్లో 26 వేల మందికి టీకా ఇచ్చామన్న భారత్ బయోటెక్!
49 minutes ago
america ready for pfizer vaccine distribution
ఫైజర్ టీకా రవాణాకు యునైటెడ్ ఎయిర్‌లైన్స్‌కు అనుమతులు
59 minutes ago
Who will get Maradona assets is a real dispute
వీలునామా రాయని మారడోనా... పలు దేశాల్లో వారసులు!
9 hours ago
Vijayasanthi slams CM KCR over his comments in election campaign
బహిరంగ సభలో సీఎం కేసీఆర్ మాట్లాడిన తీరు చాలా విడ్డూరంగా ఉంది: విజయశాంతి
9 hours ago
IYR Krishana Rao responds to Undavalli press meet
ఉండవల్లి గారు చక్కగా చెప్పారు: ఐవైఆర్
9 hours ago
Pawan Kalyan wants stricter acts on endowment lands
పాలకులు దేవాదాయ ఆస్తుల జోలికి వెళ్లకుండా పటిష్ట చట్టాలు చేయాలి: పవన్ కల్యాణ్
10 hours ago
Madhavan to play Ratan Tata
వెండితెరకు ప్రముఖ పారిశ్రామికవేత్త కథ.. హీరోగా మాధవన్?
10 hours ago
Ram Gopal Varma tweets on Corona Virus film release
లాక్ డౌన్ తర్వాత విడుదలవుతున్న మొట్టమొదటి సినిమా ఇదే: వర్మ
10 hours ago
Prakash Raj replies to Nagababu
నాకు తెలుగు భాష వచ్చు కానీ, మీ భాష రాదు: నాగబాబుకు కౌంటర్ ఇచ్చిన ప్రకాశ్ రాజ్
10 hours ago
CM KCR comments on BJP campaign with national level leaders
బక్క కేసీఆర్ ను కొట్టేందుకు ఇంతమందా...?: బీజేపీ ప్రచారంపై సీఎం కేసీఆర్ ఫైర్
11 hours ago
Yogi Adithyanath terms CM KCR as another Nizam
కేసీఆర్ కు, నిజాంకు తేడా లేదు: యోగి ఆదిత్యనాథ్
11 hours ago
Saitej new movie Solo Brathuke So Better set to release in Theaters on Christmas
క్రిస్మస్ కానుకగా థియేటర్లలో రిలీజ్ కానున్న సాయితేజ్ 'సోలో బ్రతుకే సో బెటర్'
12 hours ago
Mahavira sculpture found in Tamilnadu
తమిళనాడులో 10వ శతాబ్దానికి చెందిన వర్ధమాన మహావీరుడి విగ్రహం లభ్యం
12 hours ago
double digit cases in AP districts except Krishna district
ఏపీ కరోనా అప్ డేట్: కృష్ణా జిల్లాలో తప్ప అన్ని జిల్లాల్లో రెండంకెల కేసులే!
13 hours ago
TTD governing council takes key decisions
టీటీడీ పాలకమండలి సమావేశం వివరాలు ఇవిగో!
13 hours ago